"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat" ~Sun Tzu
It’s like swimming in an ocean without a guide boat – you’ve got your head down concentrating on keeping afloat and not drowning, you know you’re making forward progress but you’re not quite sure to where.
'Not looking up' in business might enable you to keep your turnover steady, but it can lead you to miss out on opportunities for growth or opportunities to do things differently. My advice is always that you must look up and have a game plan – a strategy. If you can’t do it yourself get someone like me to guide you. Change should be viewed as a positive thing in buiness, as a means to enabling growth.

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If you have an aspiration to improve and grow your business then I can help. I work in the areas around developing  market propositions, which means I analyse markets, competitors, your products and services and see where they might fit in with what your clients are demanding. I identify opportunities that might allow further growth or innovation and I develop clear achievable plans to get you where you want to be.


By clearly outlinging what is is that your business has to offer, you can better target your potential clients and position yourself against your competition. It also allows your staff to be clear on the benefits they can offer to clients. Happy clients are the key to achieveing success!


By doing the strategic planning your investment is generally considerably less than using the 'trial & error' method.

I'm at my most effective when I can work with you in a very open and honest way. I work quickly and enjoy getting involved.

I start simply by asking you what you want to achieve, what the vision is. It starts the thought processes and helps us to focus. From that point I look at how I can provide you with the strategy, a plan and goals to enable  you to achieve your vision.


I stick with my clients for as long as they need me, providing support and mentoring throughout the journey.


If you'd like to hear more or would simply like to pick my brain then please get in touch, I'd love to hear from you.

Try a Discovery Day

  • Re-energise and find new perspective

  • Developing team knowledge & understanding of the business challenges you face today and into the future

  • No hard sell or obligation to sign up to anything

  • A place to sense-check your vision, direction, aims & objectives

  • Advice & guidance on the external marketing support you might need to address specific challenges

  • written report for future reference

  • Personal brand development for a Senior Leader within a Global multinational corporation

  • The development, launch & delivery of a niche national awards programme for Rural SME's sector

  • Market analysis and product development & positioning for an overseas business entering the UK market

  • Strategic Planning for an ambitious niche marketing communications business

  • Strategic Planning for an inspiring group of South London Denatl practices

  • Training events 'Why do I need a strategy?'

tel: +44 (0) 7971 250293

“I have known Anna for several years. Anna is an extremely professional individual who is capable of helping businesses achieve their objectives. Anna is proactive in her approach, has wonderful ideas on how to promote different aspects and develop opportunities within a commercial environment to influence the organisation's bottom line. Anna is a joy to work with, an excellent lead and also team player and it is always a privilege to work with her. I would have no hesitation in recommending Anna to any organisation.”

Sue Barnett
International HR Consultant,​



"Anna is an incredible strategic thinker and possesses a wonderful ability to bring an air of clarity to any situation. She has repeatedly proved her ability to quickly and decisively identify a strategy which will successfully deliver the most constructive and profitable outcomes. She has an excellent understanding of both strategic and tactical marketing combined with a wealth of experience in a variety of sectors. Her professional, dynamic and honest approach is much appreciated by clients and colleagues alike. I have worked alongside Anna for a number of years and found her to be a fascinating individual with a very positive outlook on life."

Steph Harby

Project Manager,

"Anna has been a joy to work with; her marketing expertise has been invaluable to the needs of the company. One of her primary skills is seeing a big picture very quickly and providing sound, pragmatic guidance on how to realise it. She is someone who gives clear constructive advice and has proved herself to be both professional and knowledgeable. Anna would be an asset to any business."

Cherie Concannon 

International Exexcutive Advancement Specialist

I love to meet people.
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